Video Production
For The Love
When FOR THE LOVE music festival approached us on capturing their event's essence with a promo campaign, we worked with influencers and brands alike, spreading the reach internationally while simultaneously crafting a summery edit for the massive Australian festival.
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client
- For The Love
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Service
- Video Production
- Motion Graphics
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Equipment
- Sony AF700
- DJI Ronin
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Deadlines and Quick Turnaround
Two day deadline? No problem. This is kind of our “thing.” The shoot itself went off without a hitch, but producing the finished piece had to be done in the two days allotted, as the Client’s promo campaign could not be delayed. For our rockstar video team, this was all in day’s work. With a cut here, a tuck there, color grading and, for good measure, a bunch of compositing work in After Effects, the final piece was delivered on-time and on-budget.
What could easily devolved into a stressful and anti-creative environment instead proved to be a fast-paced, creative process with input from each team member. Seriously, our team rocks.
Behind The Scenes
Sometimes, the footage or images acquired when shooting behind-the-scenes coverage capture the essence of the brand message in a whole new light. For this shoot, there was certainly some of that going on.
The complexity of finding an affordable and accessible location was of primary consideration, but ensuring that the talent is comfortable and expressive is something that can’t be forced, taught or faked. Our team is excels in this area.
The Final Product
When all the elements come together, the hope is that the campaign will receive a high number of views and an exceptional user-engagement return. This is only possible if everything else clicks, too — the imagery, the setting, the talent and the editing. We find that when we do our job well, we don’t have to worry much about the rest. In this case, we hit the mark again and the campaign helped the client sell out of products offered in the promotion in just 24 hours.
Days to shoot & edit
Social shares