Video Production

DIFF Eyewear Social Campaign

DIFF Charitable Eyewear called on EKKO Media to create a social media video campaign that helped them sell out in less than 24 hours.

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client
- Diff Charitable Eyewear
Service
- Video Production
- Motion Graphics
- Social Media
Equipment
- 4K Drone
- Sony AF700
- DJI Ronin

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The DIFF Charitable Eyewear Campaign

The DIFF Charitable Eyewear company wanted to find a way to reach out to young people who wear sunglasses, but these customers are reticent to spend big dollars on big brands. To showcase how DIFF Eyewear is a great option, the Company reached out to us to help develop a brand-right message and deliver it to the right audience.

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About The Brand

DIFF Charitable Eyewear was founded in 2014 by three savvy entrepreneurs, each with acquired knowledge and experience in the eyewear industry. They shared a simple belief that quality eyewear should be affordable, so they combined their strengths and embarked on a journey to make a “DIFFerence.”

The DIFF team cares about making a positive impact in individual lives. Being charitable is at the heart of why they do what they do. They honor a BUY ONE GIVE ONE program in which they donate one pair of reading glasses for every pair sold. They also have been building domestic charity relationships to start spreading the love here at home.

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Behind The Scenes

EKKO Media is expert at maximizing the client’s budget to deliver high-caliber campaigns. We handle the location scouting, required permits and provide our expert video team, complete with a drone capabilities, to capture the footage. Our post-production team tailors the finished product to help craft the most powerful message.

EKKO Media has years of experience in productions of this size, along with all the equipment, certifications and personnel to handle such a project. We also have access to some of the most amazing locations in California, making us the perfect choice for your production, large or small.

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Outcome

The outcome exceeded all expectations for the campaign. DIFF Eyewear sold out of their entire inventory in less than 24 hours. The campaign was a textbook example of delivering the right message to the right audience on the right platform. It harnessed the power of an established social media influencer by using a message that wasn’t overtly commercial, but instead showcased the product in a lifestyle setting. This type of message for this type of product is powerful, as brands are learning the effectiveness of “opinion leaders” and social media.

Hours to sell out

475

Increase in sales