Lexani Wheels

EKKO Media has been the Agency of Record for Lexani Wheels from the start. Having helped the company become a global brand, Lexani’s image is constantly evolving. The latest iteration of their interactive website would have to be representative of the brand but push the boundaries to new heights.

Using a combination of full-screen video and stunning imagery, the new interactive website provides attention-grabbing visuals designed to capture the users’ interest. Our in-house production team shot and edited the videos focusing on capturing not only the products but conveying the lifestyle elements that are so important to creating demand for the brand.

The CMS we developed allows administrators to intuitively manage every aspect of their interactive website. It allows easy handling of images and media and the ability to add new product and supporting images. Access to the back-end is user-role based to prevent mishaps. The CMS dashboard allows the client to self-manage most of their content, including adding new products or images and posting additional content including video.

An analytics function is built into the admin dashboard to facilitate easier review and adjust their marketing initiatives or on-page content. The goal was to provide greater self-reliance to the client and to ensure that the site fulfills all their needs.

Making an interactive website easy to navigate on both desktop and mobile devices is no easy task, especially graphics-heavy sites. Using a combination of a minimalist structure and negative space, the site has been designed around the “clean look” while still providing fast load times and a satisfying user experience.

The images are the centerpiece of every page and as such, require impeccable attention to detail. This, of course, includes professional photography of not just the vehicles, but the products as well. Special care is necessary when processing and color-correcting the images to ensure a consistent look across the site and the brand as a whole. Fortunately, EKKO has expert photographers and photo editors on-staff to satisfy even the most discriminating eye. Our commitment to quality and excellence is part of the reason that Lexani Wheels has trusted EKKO Media since their inception.

Of course, the true challenge with any website that relies heavily upon visuals is optimizing it for mobile devices. With so many users viewing web content on such devices, optimizing the visuals requires years of experience to execute properly.

Our team of experts didn’t disappoint, retaining the cornerstone visuals while maintaining a satisfying user experience. The UX and UI elements were all carefully tested on a myriad of mobile devices to ensure all elements remained effective at guiding users to their preferred content.

Some of the core elements of this new interactive website include a car configurator, an interactive tool that allows users to showcase Lexani Wheels offerings on a user’s vehicle. The site also provides the user with a wealth of information including available finishes and gives them a glimpse into the Company’s production and quality control processes.

The cinematic video complements professional photography to help convey the image of luxury and quality for which the brand is known.